Connecting With Customers Online: Emotionally Connect With Customers
Dean came back from his Russell Brunson Mastermind group in 2018 with some key advice on connecting with customers online. Find out how to emotionally connect with customers online, whether you’re struggling at the start of your business, or you’re successful and much further down the road from them…
“I am back! Good morning and welcome to a ‘traditional’ episode of The Drive.
Back in the UK. And wow, what a week it’s been. I first have to apologise, because you didn’t actually get to see a lot of it with me. A bit of a different journey this time to the US. I didn’t have my camera or filming abilities all the time.
We did a lot of ‘Masterminding’, both with Russell Brunson at Clickfunnels, and some private group Masterminds. And when people are sharing intimate details or problems they’re facing in their business, y’know it’s not the right thing to do to pull out your camera and record these things. So that’s why you didn’t get to see a lot this time around.
But the good news is that, of course, I can now share with you my key takeaways, and the big things that I’ve come back with.
One Of Them, I’m Gonna Share With You Today
Now what do I want to share first? I was thinking about something that I said to somebody.
This is what’s amazing about being in a Mastermind group and surrounding yourself with like-minded, driven people. Amazing people that I’m so proud to call my friends. Y’know I’m so blessed with all this stuff, it’s amazing!
But sometimes it will bring ideas out of your own mind. It’s not just soaking up what everyone else is saying, or sharing. Sometimes it brings the very best out in you as well. And I said something to somebody which I want to share with you.
Because, I think one of the biggest struggles that people often have… And there’s actually a different variation of this struggle at different stages in people’s businesses. It is actually connecting with customers online. Connecting closely, like deep down to the core, to your market – to your target prospect – to your ideal customer or client.
You see, when you’re in the very early stages, it can be very common… And I say this because I’ve done it – I did it myself – and also because I work with hundreds and hundreds of people now, and I see it as a common thing – a common struggle. And that is…
When You’re In The Early Stages Of Your Business…
…You feel like you feel like perhaps you don’t warrant sharing anything. Because you feel like, “Well, I’m struggling.” Or, y’know, “Who would want to listen to me?” Or, “What value do I have to give, compared to anyone else?”
You compare yourself to other people – you see they’re successful, and you’re not. You’re struggling – and they’re not apparently.
And so when you’re in that position, where you want to connect with customers online. The very best thing you can do is start being open and honest about the struggles you’ve had, or are having where you’re at right now.
It’s a scary concept, because you think to yourself… Particularly in the internet marketing or home business industry. Or if you’re in network marketing, or any kind of wealth generating / make money online industry…
You feel like, well, it’s not gonna serve me to share that I’m struggling. Because who’s gonna then want to listen to me, and buy products from me, or through me as an affiliate, if I talk about the fact I’m struggling?
Well, the best thing you can do is start being honest…
It Was The Best Decision I Ever Made!
Thank you, to my first mentor Alex Jeffreys… Who forced me, basically through his advice, to start sharing where I was at, and what I’d gone through. And people started connecting with it.
Because you know what people are desperate for? They’re desperate to connect with people that understand them. And that’s the key, right?
You need your customer in your target market, your industry, to connect with you. And they connect through feeling like this person understands me. This person knows where I’m at.
But what if you’re not in that early stage then? What if you’ve broken through that? What can you do? How to connect with customers emotionally?
Well, the next problem that you likely to encounter is that you become so far detached from where you used to be, that you then forget the struggles you went through. Therefore you become detached. And your market stops feeling like you understand them.
Take me, for example. If we’re targeting helping people. If something that we have can massively help those that are stuck and struggling like I used to be… I need to remember to connect with that person, in that situation.
Because if I constantly talk about, “Oh y’know, it’s so amazing making millions of dollars a year online.” Like, “These are my problems when I’m making millions online, and scaling and growing.” The person that’s stuck and struggling, not yet making $3,000 a month… They’re not gonna connect with me, relate to me, or feel like Dean Holland understands me. And so…
I Want To Share Some Advice On Connecting With Customers Online
The same advice I gave somebody in the Mastermind group…
If you are much more progressed and further ahead in your journey, in your business. But you’re still wanting to serve the person that’s stuck, like you used to be. Which pretty much is what we’re all doing.
When you’re an expert, you are serving the people that are going through what you’ve already been through. And you’ve solved the struggles they’re going through. So it is imperative that you’re able to connect with them.
If you have found that you’ve become detached from those feelings, and that situation. Then what you need to do is… What I recommend is… Take yourself into a quiet room or place, where no one’s going to disturb you. And you’re away from the internet.
You’re just you sat there in peace and quiet, perhaps with a notepad and pen in front of you. And you just need to start thinking back.
You’ve Got To Go Back To That Place, And It Might Be Dark, Right?
But you’ve gotta go back to that place and reconnect with those emotions, those feelings, those struggles. What were the struggles you had? List them. How did you feel when you were going through them? Write it down. What did it make you feel like deep down?
Did it make you feel like a loser? Did you feel like you’re failing your wife, your husband, your children? Did you feel like you would be judged? Did it feel like you were letting yourself down? Did it feel like you were letting everyone down?
And if so, how did those emotions make you feel? Y’know, you’ve got to keep going deeper and deeper.
I remember these struggles – list the struggles. Here’s what I remember how those struggles made me feel. I remember those feelings and the emotions they evoke. These are the deep down things that I’d be scared to tell anybody, that they made me feel.
And then when you’ve got to all that, and you’ve reconnected with that emotion. You then need to come back to look at your problems and say to yourself…
“How Did I Solve Each Of These Problems?”
Now you’re finding the solutions. You’re going back to the core, root emotions that your marketplace feels right now. You’ve learnt how to connect with customers emotionally. And you’ve got all the answers to solve their problems.
Now you can go out there, and serve them, like you’ve never served them before. Because you can connect with them, like you’ve never connected with them before. And I think that’s a very, very powerful thing for connecting with customers online.
I am here, back at Internet Profits HQ for the first time in what seems like a long time. And I’m so excited to get in there and share all this stuff with the team, and impact the world like never before.
So with that said guys, this has been Dean Holland here of course, until “The Importance Of Self Reflection: Dean Holland And Internet Profits” the next episode of The Drive. Thanks for being here. Take care. Until next time, bye for now.”
2 thoughts on “Connecting With Customers Online: Emotionally Connect With Customers”
Great post that highlights the importance of customer relationships — the most significant aspect of a customer-facing business of any size.