So I just listened to a message on Voxer from a friend of mine in Russell Brunson’s Inner Circle, and it completely sparked off a memory of a…
Killer Kick-Ass Split Test
…that we ran in the past that exploded conversions – that’s what I want to share with you.
Good morning welcome to another episode of The Drive. It’s Dean here of course, on the way to Internet Profits HQ.
It has now turned frosty here in the UK. It is that time of year. It is getting real cold. Except I only ever wear these black t-shirts!
I need to start kitting out for winter. So you might see me soon in maybe like a sweatshirt or something, who knows? Might just go crazy on you guys.
So, split testing. Probably…
One Of The Most Under-Utilised Things For Most Marketers
Not that they’ll tell you that. But probably true.
Far too many people don’t split test. Or if they do, they probably do it one time and then that’s it. But it’s one of the most valuable things you can actually do, right?
If you are sending traffic to a page and you are not split testing to optimise it continually for maximum conversions, you’re crazy!
So, as I said in the intro, I just had a Vox this morning from somebody, and they were actually in the USA, so obviously American accent. And they basically said to me like,
“Oh My Gosh, Your Accent Is Insane…”
“Our members would go nuts for your accent.” Something like that.
But anyway, basically talking about accents. And I’m like, “Well, I don’t have an accent. YOU have an accent.”
And it just reminded me, and I’m like, “Oh, that split test we did, and how much it beat it.”
So obviously I’m from the UK, alright? I am English. This is my accent – I have an English or British accent. But there was a split test that we did and I thought…
I Wonder If My Accent Is Lowering Conversions?
This was something, actually for a long time, I never even thought about. Because this was just me. I’m doing my own videos. I’m doing my own presentations, own sales videos. Why would I do anything else?
And then I thought, well, what if I’m saying things, or using words, or my terminology, or my accent… is actually harming conversions?
So we took one of our high converting videos that was my voice. It was a PowerPoint presentation with just my voice over as I was going through the slides. And we had an American, U.S. accent person do the video. And that was one of our split tests.
And by a huge mile…
My British Accent Outperformed And Kicked Ass, Conversion-Wise
…against the U.S. one.
And so, if you are from the U.S. and you are a die-hard conversion optimisation fan, which you should be if you’re selling your own offers, right? (Why would you not want to make more money?)…
You may want to consider having your customer acquisition… or you may want to consider TESTING I should say… your customer acquisition presentation or video (if you use one)… having a British accent voice over do it, okay?
Just see… Test it out… I would love to hear back from you. I can tell you…
This Was Definitely A Split Test That I’m Glad We Did
Because now I have the data saying that I should continue doing my videos, at least with that particular offer. But we will always test.
So there was a kick-ass split test. And what I would love to do, if you’re watching this on Facebook or YouTube of course, then please do leave a comment below, and tell me if you’ve ran any split tests, and what those split tests were, and share it with us.
And then of course, if you’ve got an audience that might be able to contribute to this, please ‘Like’, please ‘Share’… so that we can get as many people hopefully leaving feedback about split tests that they’ve done, and we can all learn from each other.
So thank you very much for watching. And I am here at Internet Profits HQ. So it’s time to jump in and crush the day, crush my goals. And I will of course see you in “Ways To Make Money Online – The Four Core Components” – another episode of The Drive tomorrow, take care, bye bye for now.