There’s a few key factors to consider when determining how to achieve your goals and stay focused and productive, in order to move your business forward. Here Dean Holland delves into how he achieves goals in his business, and how he helps his Partners accomplish their business goals.
“I want to talk about a topic that some people will like, some people will not. Good morning, welcome to another episode of The Drive. Dean Holland here, and welcome. Thank you for joining me on this drive to the offices.
So, I want to talk about a topic that some people will like, some people will not.
Some People May Disagree With Me
…some people may like what I’m about to say.
But what I’m about to say is based off of what I’ve witnessed over the last few months. And this isn’t to directly call out any individual personally, but actually an observation.
Now when you’re building a business online, or when you have a business online… With each week or each day that passes, if you are not moving your business forwards, then ultimately you’re going backwards.
I don’t believe there’s such a thing as staying still – me personally. I believe…
You’re Either Moving Forwards, Or You’re Going Backwards
Now I believe that having some accountability for yourself assists you in a positive way to keep you on track to achieve your goals. But here’s kind of my topic of the day, that I want to just mention… How people react differently to accountability. And I’ll tell you where this is coming from.
Going back two or three months, in our private community group that we have just for our Certified Partners at Internet Profits (which is from our Partner Program)… I do this daily broadcast that I call the ‘Daily Dean’ inside of our group.
So every day I go on Facebook Live, and I share something, talk about a topic, or share something that’s working, or show them something that I’m doing. And one of the things I do every Monday, is I actually have an accountability session, where I basically…
I Ask People To Leave Their Statement Of Intent For This Week
Meaning, every Monday, they get to turn up to my live broadcast, and make a statement about what it is that they’re doing in their business, and why they’re going to accomplish those things that week.
So essentially, on Mondays I say, “Let me know what you’re going to get done this week.” And then at the end of the week, on Friday, I revisit and read out what people have said they were going to accomplish, for an update on how things are going.
Now I’ve noticed something interesting. Initially everybody was like, “Yes! Some accountability, great! This is really going to be helpful.”
But as time goes on, I’ve realised this isn’t just for my Partners. This is everybody…
Everybody Handles Accountability Differently
Some people thrive with accountability, and some people shy away from accountability. It’s interesting to see – and I tell you why this is. Because some people say they’re going to do things, but don’t.
Some people make a statement of intent, that, “I’m going to accomplish or finish X, Y, and Z task this week”. And then it comes to the end of the week and I don’t hear from them.
Then the next week comes around and people say things like, “Okay, so this week I’m definitely getting this done, I didn’t pull the trigger yet because of ‘this’ reason, or ‘that’ reason.”
And then the next week comes and they say the same thing. And then eventually, they stop leaving their statements of intent.
So the reason I’m bringing this up today, is to get you to think. I know some of our Certified Partners will be seeing this, and if this applies to you – or if you’re not even one of our Certified Partners and this applies
This Should Be A Very Important Message
…a very important thought that I want you to think…
- Setting goals for yourself? And…
- Are you getting them done?
Because if you say, “I’m going to do a new video this week”, or, “I’m going to write that blog post”, or, “I’m going to place that ad”, or, “I’m going to finish that case study”, or, “I’m going to launch that product”, or, “I’m going to do ‘this’ or ‘that’…”
If the weeks keep passing by, and you say you’re doing it, but you’re not… You need to address why you’re not achieving your goals.
Now I’ll be the first to say that, over the last 12 months, I ran into a situation in my company where I had all these intentions of getting things done, and things were not happening in the timely manner that I’d set out.
Deadlines kept coming and going, and coming and going.
I’m Not Being A Hypocrite When I Say This
…but what I am saying is… If you find that that is happening to you, the lesson that I’ve learned over the last 12 months is, you have to sit down and assess why you’re not achieving your goals.
Why are you missing deadlines? Why is that thing not complete? Why did you say you’d get that done, and it isn’t?
And when you understand ‘the why’, then you can find ‘the fix’. Then you can seek the solution.
For me, that solution was growing my team and bringing new members on board into the company, to help me get things finished. Because too much was my responsibility… and too much wasn’t getting done.
If you’re saying you’re going to get it done, and you’re not getting it done because you’re afraid, or you fear getting it wrong, or you fear something not working out… Then you’ve just got to get over that, and push through to achieve your goals.
How To Achieve Your Goals And Move Your Business Forward
But ultimately, here’s the message of the day: First, set goals. Second, get them done to the best of your ability. And if you can’t, or you’re not… assess why, and fix it.
Okay, so with that said, we’re here at the offices. Time for me to get in there do some recording, and lots of other cool stuff.
So have a great day, and I shall see you again in “How To Grow Your Business With Social Media Using Your Own Leverage” – another episode of The Drive.