How We Sell Our High Ticket Products To Our Customers
I’ve got some awesome plans today. Really looking forward to today. If you’ve been following along with “The Drive” you’ll know that I’ve been talking about how we’ve been basically building a new sales funnel.
Then in the last few days, you have known that I’ve been speaking about actually working on the back end customer campaign. So what happens once we get a customer. What is our ascension plan to take people up.
Basically today, or for the last couple of days I’ve really been focused in on this, mapping out what happens. And what we’ve come to the conclusion is, I think initially we’re building four campaigns within the customer campaign.
So what I mean by that is, we’ve mapped out what our next goal is. After we get a customer, and they flow through the initial front-end sales funnel, and we’ve acquired that customer, and we’ve maximised revenue at the point-of-sale.
Then into our back-end campaign, our next plan is to basically ascend those people into our Internet Profits Certification.
What that means is, they will get Certified and then basically get the right to use all of my company’s sales funnels, offers, sales pages, and marketing systems, follow-up campaigns and sales team; all of that stuff as a Certified Partner.
They Get To Leverage My Entire Company To Build Their Business…
…earning commissions up to $3,000 as a Certified Partner.
So after we’ve acquired a customer what’s the next plan? We want to filter out all who’s interested in that, and who would like to actually apply, to discuss joining that with us. Which is actually currently a two thousand dollar product / opportunity. I think we’re actually going to raise that to two and a half thousand dollars – I’ve got ideas of raising that, so we can actually do a bit more for the customer.
But anyway, so now we know what that next plan is. So we’ve got the customer acquisition plan, we know how we’re maximizing revenue at the point of sale. Now we know how we’re about start sending them. So that being the goal, what we’ve now done is mapped out, well…
How Do We Generate Applications For, And Sales For The Certification?
So how do we get interested parties to come forward for that Certification? Now, the way in which we actually do things is, we’ve got a phone team – a phone division. I like to make sure that if we’re going to Certify somebody and we’re going to work with this person, that we’re working with somebody that we know is going to put in the work. That’s the ultimate thing, right? So we like to almost “screen” people.
So we actually have people apply for that program. They get on the phone and they apply, and that’s where obviously we find out if it’s suitable, and that’s where the sale is made if possible, if it’s suitable. We go from acquiring a customer to; how do we get that customer then to apply and get on the phone? This is now what we’re building currently. As I say…
We’ve Mapped Out Four Different Ways
…to actually generate those applications for that opportunity. One of them is basically a four-part video series that takes people through a series of four videos, and at the end of that video series they can actually apply. So that’s what we’re recording today. I’ve planned out the four videos. I have got it loosely mapped out.
Basically, a lot of that video is going to be stood with me in front of a whiteboard or in front of a computer actually educating, building trust, building authority. And then basically telling people about the opportunity, if they’re interested. So that is the plan for today – to start filming for that video series
In addition to that yesterday we actually got another one of the campaigns done. We did quite a bit. We did we did some filming on some other videos yesterday. I created a case study yesterday, of one of our sales funnels that, again, goes into the customer campaign – the back end campaign.
Also we began mapping out a webinar that’s going to become an automated webinar presentation…
An Automated Web Class That Runs Probably Every Hour
…that people can register for. That again will generate applications for the Certification – so we have that.
So really quite a lot happened yesterday. We’ve got “all systems go” ultimately, on this back end campaign. Because once we’ve actually done that basically the plan is next week, what I’d like to be doing in around about a week from now, I’d actually like to be testing driving traffic into this funnel.
There’s a lot to do, a lot to pull off in order to get it in that position. But I’m really hopeful and really pushing myself and the whole team to make that happen. Because the sooner we can optimise it, the sooner our existing Certified Partners can actually grab hold of this funnel and leverage it in their business.
So yeah it is coming close, you know, I’m not going to lie. But this probably is the most important part that we’re working on here – is what to do with our customers once we get them. Because that is where the profit is really made in the company. And for a lot of businesses it’s the same, you know.
The money isn’t always made acquiring the customer, you know. A lot of companies actually lose money acquiring the customer. So they…
Rely On The Back End Campaign To Generate The Profit
…that wouldn’t exist without this back end campaign. So we’re the same, you know. We do not really generate profit in the “acquiring of a customer” stage. It is all done in the back end.
So that kind of gives you a bit of an insight into what it is that we’re doing to ascend people.
And just give you a bit of an insight into there; because, you know, getting people to that first step of ascension – people actually joining that Certification and spending two, two and a half thousand dollars with us – that’s like the first rung on the ladder of the ascension plan.
We’ve actually got products that are… we’ve actually got a $5,000 product, we have a $10,000 product. In the next few months we’re launching a new program called Expansion, which is basically…
Teaching People To Build These Sales Funnels
…that ascend people. It’s a coaching program with a live workshop, actually coming into the office for live training here. So that’s going to be a twelve thousand dollar program.
And later this year / start of next year we’re actually launching our Mastermind, which is basically going to be a very small limited group of people, that actually get together two or three times a year. They actually have direct access to my cell phone, to my mobile. So anytime they have questions or anything they want to ask, those in the mastermind will get access to that. So it really is our highest level. I believe that’s twenty thousand dollars per year, that one.
And we did actually have like a complete done for you really, really, really high level program mapped out. But I think probably I’m going to call that one off. I’m going to put that on the pile for now is a non-mover for now, just because I really want to just focus on scaling what it is that we’re doing before doing that.
That’s our plans. So I’ve spoke through how we’re going to be ascending people – what our plans are for doing that. And then basically we have, as I say, each additional ascension from there onward, will have its own application process. So once we ascended people to the two thousand dollar, they start building their business, they’re getting results, everything’s going incredibly well. Then they’ll be interested in going forwards as well, at that stage. So each of those will have their own campaign.
That is it for The Drive today. I’m now here at the office. Time for action. Let’s get on this. So have a great day, let’s make it happen and I’ll talk to you in How To Deal With Overwhelm When Starting An Online Business soon.