The traditional affiliate marketing strategy from ten years ago is no longer as profitable with paid traffic as it once was. Dean reveals here what’s happened to the affiliate marketing industry over recent years, and lays out the blueprint for the best affiliate marketing tactic you need today…

“Hey, hey, hey! Good morning my friend. Dean here of course, just on the way to Internet Profits HQ.

I just want to share a quick, short message. More of a tactical thing y’know. Sometimes I talk about what we’re up to, sometimes I talk about motivation and all kinds of stuff here on The Drive.

But today… I’ve gone through everything meticulously recently. Like, what did I do? How did I do it? What does it take to build a business?

And I’m not gonna talk about mindset and that stuff today. Even though, to be honest, that’s probably the biggest differentiator between those that succeed and those that don’t. But anyway, we’ll push that to one side and talk affiliate marketing tactics.

Looking back, I used to think, “If only I could get more traffic… Then all my problems would be solved as an affiliate marketer.” That’s what I used to think was the best affiliate marketing tactic.

But the truth is… Y’know, when you look at it… If you think that, I want to give you a bit of a wake up call. I want you to think about something…

There Is So Much Traffic On The Internet!

It is RIDICULOUS. There are billions of people on Facebook alone. That’s one platform – just one platform, right? You only need one platform. Think about this for a second.

Let’s say you only… Imagine you eradicated all other platforms, and you only have Facebook. There is still more than enough traffic there for you to have monumental success.

Or let’s even draw that back a bit. Let’s not even talk about monumental success. You could make enough to replace your day job, or supplement your pension, and live a very good life just off of Facebook, right?

Facebook makes people millionaires from their traffic. So it’s not about the traffic. The traffic is there.

So why is it then that people still don’t succeed? Let’s imagine you could get all your traffic from Facebook, or Instagram, or Twitter or any of the other platforms – Google Ads, Microsoft Ads, etc. There’s so much, it’s ridiculous, it’s absurd.

So let’s take traffic out the equation. Then what are the other components of a profitable affiliate marketing strategy? Well, there are four main things… But I want to talk about one.

Traffic is the first of them. Then there are two other affiliate marketing tactics. But it’s the final one that most people don’t have… And that is…

A Profitably Converting Sales System

Now, I’m not talking like… Y’know, when I got started – or – when I actually started making money back in 2008/2009, you could just get an affiliate link from like Clickbank, or any of the other platforms.

I was mainly using Clickbank… And you could promote that offer, and you would get commissions on that first product that you were driving traffic to – and then the couple of upsells that would normally follow. But that would be it.

The thing is, back then, things were very different. Like, the cost of products was higher. Which meant you were able to get a higher commission. And you could get traffic cheaper and easier, because there wasn’t as much competition.

Today, things are very different though. The average cost of products has come down on the front end. Which means the commissions have been reduced. And although there’s a lot of traffic, it’s more competitive. Therefore the price is up.

The Best Affiliate Marketing Tactic For Today

And so what do you do then? What’s the best affiliate marketing tactic to use today? Well, you need what I call an ‘Ultimate Sales Funnel‘. But let’s not even talk about the ultimate sales funnel yet.

There’s one critical thing that you must now have to succeed. And that is the ability to make big commissions. What I mean by that is…

Take your average, normal sales funnel on Clickbank. It would normally consist of what’s called a front end product, and then probably two upsells – two or three upsells, right?

You get commissions on the front end, which might be about ten or twenty dollars maybe. And then on the couple of upsells. But now that’s no longer likely to be profitable using paid traffic.

So if you just promote a product off Clickbank with paid traffic, you probably won’t make a profit, right? Particularly in my industry at least. So what you need is… You need the ability to earn money by…

Making Sales And Commissions On Additional Purchases

Take me, for example. We have products that go anywhere from three thousand to eighteen thousand dollars.

Now, think about it. I could sell hundreds and hundreds of copies of those twenty dollar Clickbank products, in order to make, say, ten thousand dollars a month, right? Hundreds of them!

OR, I could sell one ten thousand dollar program. Where do you think the profit is? What’s the easiest affiliate marketing strategy? It’s in those high ticket sales and commissions, those premium products. And that’s what a business needs.

Y’know, I could literally hold a two or three-day workshop on that aspect alone. But I just wanted to plant that seed of thought in your mind, cos that’s the best affiliate marketing tactic to be using today.

So essentially, one of the things that you must have in your online business now, in this current economy, are premium products that pay you big commissions. Like four and five figure payouts per sale.

If you can get something that pays you four figures per sale, it’s going to allow you to profitably go out there and buy traffic on Facebook, Google, Microsoft, or any of the platforms. And be able to do so profitably. That’s the key to a successful affiliate marketing strategy today.

So with that said, thank you for watching this episode of The Drive. Until “Motivation To Change Your Life And Overcome Obstacles To Success” next time then, it’s time for me to jump into the office. Take care and bye, bye for now.

Click Here For The “Affiliate Marketer’s Playbook”

There’s an important life lesson to be learnt here, whether or not you know anything about sales funnels. Testing and trying out new things to achieve better sales funnel optimization is critical for the profitable growth of your online business. Dean Holland’s got some inspiration for you about this today…

“Hey hey! Good morning. Dean here of course, on the way to Internet Profits HQ on this glorious sunny day right now. I am late today because I’ve just been for a haircut.

You’ll notice that I look a little slimmer on top right now. While I was in the US recently, I missed my getting my hair cut, so had to go and get it done this morning.

Got a lot of recording and filming of video to do over the next couple of days. Am actually flying back out to America again next week on Tuesday. So, I’ve only got a few days left here before I fly back out there.

Gonna go and see Mr Russell Brunson. Heading to the Clickfunnels headquarters to attend a ‘Mastermind’ that I’m a part of. And also spending a few days with my wonderful podcast co-host, Mr James Friel.

Sales Funnel Optimization And Testing

So, today what is going on? I just said I’ve got a lot of video to do. Well, we’ve created and built (or are finishing off) a completely different version of our latest offer and sales funnel.

I like to test things out, and rightfully so. So I’m testing something out. I’m testing a new angle with the front end, and I’m testing something different with the upsells.

We’ve got something that I think can truly help people a lot. And I want to see how best to get it into their hands. So I’m testing something out to improve the sales funnel optimization. Not gonna spoil anything here yet. But I will definitely talk more about this soon.

Y’know, something that something that Russell and I have… This little thing, where we’re trying to ‘one-up’ each other with something… Currently it’s this one; called the ‘thank you page webinar’.

One-Upping Russell Brunson

There was something I saw him doing and I was like, “Huh, that’s really good”. And so, I took it and combined it with something else that I had seen and learned in the past. I was like, “Wonder if I can improve it?”

And then I came back with, “Ah Russell, I think I think I’ve done something really cool with that thank you page webinar thing.” And he looked at it and he was like, “Ah, that’s really good.”

So then he went and ‘one-upped’ me… He took that, and he did something different with it. And Russell, I don’t know if you’ll ever see this, but I’m coming for you! I think I’ve one-upped you again with my sales funnel optimization.

I know I’m being really cryptic right, like, “What’s he on about?” But anyway, nonetheless, the message of the day really – what you can take from that- is always be testing and trying new things.

Don’t be afraid to test stuff, right? A lot of times – I’ll be honest, probably more times than not – things that I try fail. Meaning they don’t improve what we have. They make it worse.

But how do you know? I see so many people, in so many different areas of life…

People Settle, Because They’re Afraid Of Pain

They’re afraid of getting something wrong. Y’know, I see people all the time who are afraid to place that Facebook ad, or to to spend some money on advertising.

They’re afraid to buy that product or program. Afraid to invest in themselves. Why? Because they’re afraid of failure. And sometimes, afraid of success. But I encounter more people afraid of failing than succeeding. But they are both very real things.

And when it comes down to… y’know, “I’ve got a working sales funnel. It’s great. It’s taking traffic, and it’s turning it into customers, and then delivering value. And we’re breaking even on our traffic costs.”

But do I sit back and say, “Oh, okay. That’s good enough”? NO! I’m like, “How can we structure something in a way that’s going to get what we have into the hands of more people?” Because that’s what matters, right?

I fully believe, with absolute full conviction in every part of my being, that what we have is the best for the people that it serves.

And so it is my DUTY to get this into the hands of as many people as possible. So if I’m not daring… If I’m scared to take risks that could potentially mean our stuff gets in the hands of more people, then I am doing a disservice to my audience. That’s what I truly believe.

So… Take that, and understand that there is more pain in sitting still, than there is in taking action. In all areas of life, there is more pain with staying stagnant and going backwards, than there is with taking steps forward and taking risks.

Anyway, I’ll leave you with that thought. I’m just at the store here now, just about to run in and grab some milk for everybody in the office for their teas and coffees.

With that said, have a great rest of your day. I will of course be back soon with the next Drive, “Two Ways To Change Your Emotional State And Get Into The Zone“. This is Dean Holland signing out for another day on The Drive. Take care.

Click Here For The “Affiliate Marketer’s Playbook”

Are you clear about what you are offering to your prospective customers? Here’s a business strategy example from Dean Holland’s own company, Internet Profits, which should help you to step back and take a 60,000 foot view of your online business strategy…

“I’ve been asked recently… Or several conversations have recently been brought up around specifically speaking with people that are in that very early stage. Y’know, that stage that a lot of us have gone through – or are still there.

You have this desire for more in your life, you have a desire to make money, accomplish more, have more stability, more security, more freedom. And so you’re trying to make money online, right?

The Need To Build A Business Online

Maybe, or maybe not, your mind’s come around to the fact that you need to build a business online. But nonetheless, in simple terms, you want to make more money for all your personal, internal reasons.

And things don’t necessarily go well, right? I know, speaking from personal experience… My first four years, I was stuck like that. I knew I wanted more, and I wanted to get results and make more money. But I had absolutely no idea at all how to do it.

And so, you’re buying and you’re trying everything. You’re trying all these different ways. And when it comes down to it, here’s what you’ve got to figure out if you’re in that position…

“WHAT Am I Selling? And HOW Am I Selling It?”

In fact, I would go as far to say that you could make your first million online by answering that question, let alone a few thousand dollars a month, or ‘replace your day job’ kind of income, or ‘supplement your pension’ level of income.

You could literally make your first million dollars figuring those two things out… “What am I going to sell?” And, “How am I going to sell it?” And I think, if you’re not yet getting the results that you want, then you could probably look at it and say…

“This is why…” Either, maybe you do know what you’re trying to sell, but if you’re not selling it, then it’s the other problem. It’s, you don’t know quite how you’re selling it. Or, you haven’t quite figured out how you’re selling it properly.

So I think you could definitely look at yourself and what you’re doing, and say one of those two things clearly isn’t right.

Am I clear about what it is that I’m offering? Am I super clear about that?

Internet Profits Business Strategy Example

Me, for example… I’ve got multiple products, offers, programs, and opportunities that we provide in my company, Internet Profits. But I’m not selling all of them. I’m not offering all of them.

I’m generally offering either something that’s at the very beginning of the business, like the entry-level stuff such as my Affiliate Marketer’s Playbook (or my new book, The Iceberg Effect). That entry-level item which can attract my ideal customers and clients, to give value and build that trust with them.

So I’m either offering that. You either see me online offering that type of product. Or a kind of mid-range product. For instance, we very successfully offer and sell our Certified Partner Program.

So I’m very clear about what it is that I’m selling, in this business strategy example.

Now, HOW Am I Selling It?

Well, with my entry-level product, I am doing Facebook advertising. That is our main personal traffic source – Facebook advertising. We also do email buys (solo ads), and we also have affiliates and partners that promote our products for commissions.

So we are clear on how we’re selling it. And that’s what you need to be. You need to be able to say, “Well yes, this is what I’m offering. And this is how I’m getting people to it.”

When you’re clear on those two things, you just relentlessly focus on them and on doing that every single day, okay?

So hopefully that business strategy example helps. The answer to the question, how to basically grow your business and get better results is to become clear on those two things: What am I selling? And how am I selling it?

And once you can answer that, you should have no problems in moving forwards. Obviously you’re gonna have to test and optimise to get things right. But nonetheless, that is what you’ve got to answer.

Alright, hope you have a great day. I’m here at Internet Profits HQ. So I will of course see you soon in “Ways To Challenge Yourself Daily In Your Business And Life” another episode of The Drive. Thanks for watching. Until then, take care.

Click Here For The “Affiliate Marketer’s Playbook”

Here is Dean Holland’s video diary which documents his trip to the USA and Eastern Caribbean Island Cruise, Disney World Florida, and culminating in his landmark appearance as a keynote speaker at Russell Brunson’s Funnel Hacking Live event, back in 2018.

This is where Dean revealed some of the inner workings and genius of “The Ultimate Funnel”… The hugely successful online digital business infrastructure of his Internet Profits company, which both Dean and his Certified Partners all use to make money online.

It’s an amazing trip and story, with online business and marketing tips along the way. Enjoyable, uplifting, and well worth following along through these 12 short videos…

1. Join Me On This Amazing Journey – Cruising To Funnel Hacking Live 2018

2. I’ll Be Showing You Around The Oasis Of The Seas Cruise Ship

3. Be The Dumbest Person In The Room

4. Mastermind On The Cruise And Crazy Landings In St Maarten

5. The Cruise San Juan Of Puerto Rico

6. The Cruise Labadee In Haiti

7. We Have Just Arrived At Disney World Orlando Florida

8. Indiana Jones Show At Disney Hollywood Studios With Russell Brunson

9. The Night Before Speaking On Stage Funnel Hacking Live

10. The Day I Spoke On Stage At ClickFunnels Funnel Hacking Live

11. I Want To Share Something Big Based On The Experience I Had

12. The Last Day In Florida After Funnel Hacking Live

Hope you enjoyed following along with this video diary series of Dean Holland’s amazing eastern Caribbean island cruise and journey to Russell Brunson’s Funnel Hacking Live event at Disney World Florida back in 2018.

We will soon be back again with “The Importance Of Urgency: Create A Sense Of Urgency In Yourself” – the next episode of The Drive with Dean Holland and Internet Profits.

Here’s how we performed sales funnel conversion rate optimisation, by split testing a small change and picking the winner. When you do this over and over, you craft a higher and higher performing sales funnel for any product…

“Made a couple of changes to our new sales funnel for our new book offer yesterday. And the stats are looking good.

I wanted to just share a couple of things that you might be interested in hearing. So let me share some of what we did…

A Couple Of Sales Funnel Conversion Rate Optimisation Things

We have recently launched this brand new sales funnel. And when we say ‘launch’, we’re not into the big 7-day, hyped, massive scale product launch. I’m all about evergreen long-term assets, that can work for your business for many, many years to come.

And so we put this out. We had it optimised and in a great position, and made it available to our Certified Partners.

One of the things we do when we’re getting a new sales funnel ready – a new customer acquisition funnel… Right now, we’ve launched a brand new book for affiliate marketers called the Affiliate Marketers Playbook.

What we basically do… We launch it privately – just me. I drive my own traffic to it, and we optimise it. And then, when we’ve got it to a great position, we make it available to our Certified Partners.

But we never stop optimising. One of the things we always do, is continually optimise. We’re always testing things because…

You Don’t Know What Works Best Until You Test

I’m constantly trying new things – testing – little split tests of changing certain words.

One of the awesome things that happened this week… We tried a couple of things out, and it made a good difference, a positive change – a small bump in conversions on the sales funnel.

So yesterday – although it’s a little too soon to say – but yesterday I did a small split test. And it was actually really small things. I changed what the order button said. And I made a couple of graphics ‘desktop only’ – so that for people viewing on mobile, it made for a better mobile experience.

And it looks like it’s already increased the conversion rate on the front-end – the people actually ordering the book. We’ve managed to increase it by something like 1.2 percent. It’s too soon to say though.

But I guess the message of the day really is like, ‘always be testing’ – to improve conversion rates and to get things to that best position. And…

Don’t Underestimate What A Tiny Little Change Can Make

Like, I changed… The text on the order button said… Well it’s a 2-step order form, right? So they fill in their name, address, phone number and email. Then they press the first button, and it goes through to their card information. There’s another button there, to complete the order.

Well, what I had was on the first button it said something like, “Yes! Send Me The Book”. And then the second one said, “Complete Order”.

Now, what I changed it to yesterday was – the first button now says, “Go To Step #2”. My thinking behind that was, it’s keeping the ordering process open, and it’s just more logical to “Continue To Step 2″… Therefore getting more people to complete step 2 – was my thinking behind it. And we’ve seen a bump in conversions of a couple percent of people that are filling out step 1, going through to step 2.

Then instead of saying, “Complete Order”… Because I remember…

Something My Mentor, Russell Brunson, Said To Me Once…

He said, “As soon as you tell people the order is complete, it closes the buying cycle.”

And I thought of this yesterday, when I saw it. I thought, “Well, I don’t want to close the buying cycle because I’ve got a couple of one-time offers to show to our new customers, that they can choose to add to their order.”

So I changed it from “Complete Order” to “Order Now” – I think I’ve changed it to something like that. This seems to have made a good little difference, but we’ll see as time goes on. Seemingly very small changes. But they’ve made a difference – a positive difference.

So always be testing is the thing I’m sharing here. Always be testing. And never be surprised that seemingly insignificant changes can make a significant impact to your sales funnel conversion rate.

I thought I’d share that with you today. We’re now here at Internet Profits HQ. I look forward of course to seeing you again next time with “The Key To Success In Life And In Business: One Simple Tip“. Have a good rest of your day and I’ll be back soon.”

Hope you got some insight into how making small changes and then running split tests can incrementally optimise your sales funnel conversion rate. Takes patience, a methodical approach, and some measure of marketing instinct to foresee what might be that small improvement worth split testing.

Click Here For “The Perfect Offer”

So I just listened to a message on Voxer from a friend of mine in Russell Brunson’s Inner Circle, and it completely sparked off a memory of a…

Killer Kick-Ass Split Test

…that we ran in the past that exploded conversions – that’s what I want to share with you.

Good morning welcome to another episode of The Drive. It’s Dean here of course, on the way to Internet Profits HQ.

It has now turned frosty here in the UK. It is that time of year. It is getting real cold. Except I only ever wear these black t-shirts!

I need to start kitting out for winter. So you might see me soon in maybe like a sweatshirt or something, who knows? Might just go crazy on you guys.

So, split testing. Probably…

One Of The Most Under-Utilised Things For Most Marketers

Not that they’ll tell you that. But probably true.

Far too many people don’t split test. Or if they do, they probably do it one time and then that’s it. But it’s one of the most valuable things you can actually do, right?

If you are sending traffic to a page and you are not split testing to optimise it continually for maximum conversions, you’re crazy!

So, as I said in the intro, I just had a Vox this morning from somebody, and they were actually in the USA, so obviously American accent. And they basically said to me like,

“Oh My Gosh, Your Accent Is Insane…”

“Our members would go nuts for your accent.” Something like that.

But anyway, basically talking about accents. And I’m like, “Well, I don’t have an accent. YOU have an accent.”

And it just reminded me, and I’m like, “Oh, that split test we did, and how much it beat it.”

So obviously I’m from the UK, alright? I am English. This is my accent – I have an English or British accent. But there was a split test that we did and I thought…

I Wonder If My Accent Is Lowering Conversions?

This was something, actually for a long time, I never even thought about. Because this was just me. I’m doing my own videos. I’m doing my own presentations, own sales videos. Why would I do anything else?

And then I thought, well, what if I’m saying things, or using words, or my terminology, or my accent… is actually harming conversions?

So we took one of our high converting videos that was my voice. It was a PowerPoint presentation with just my voice over as I was going through the slides. And we had an American, U.S. accent person do the video. And that was one of our split tests.

And by a huge mile…

My British Accent Outperformed And Kicked Ass, Conversion-Wise

…against the U.S. one.

And so, if you are from the U.S. and you are a die-hard conversion optimisation fan, which you should be if you’re selling your own offers, right? (Why would you not want to make more money?)…

You may want to consider having your customer acquisition… or you may want to consider TESTING I should say… your customer acquisition presentation or video (if you use one)… having a British accent voice over do it, okay?

Just see… Test it out… I would love to hear back from you. I can tell you…

This Was Definitely A Split Test That I’m Glad We Did

Because now I have the data saying that I should continue doing my videos, at least with that particular offer. But we will always test.

So there was a kick-ass split test. And what I would love to do, if you’re watching this on Facebook or YouTube of course, then please do leave a comment below, and tell me if you’ve ran any split tests, and what those split tests were, and share it with us.

And then of course, if you’ve got an audience that might be able to contribute to this, please ‘Like’, please ‘Share’… so that we can get as many people hopefully leaving feedback about split tests that they’ve done, and we can all learn from each other.

So thank you very much for watching. And I am here at Internet Profits HQ. So it’s time to jump in and crush the day, crush my goals. And I will of course see you in “Ways To Make Money Online – The Four Core Components” – another episode of The Drive tomorrow, take care, bye bye for now.

Click Here For “The Perfect Offer”

This is the sales funnel strategy, or the components of the sales funnel stages that every online marketing funnel must incorporate in one form or another in order to profitably compete for traffic in today’s marketplace, according to Dean Holland, CEO of Internet Profits Ltd.

“Most internet marketers are doomed to fail, okay? And I’m going to tell you why, right here!

So good morning, by the way. Welcome to another episode of The Drive. It’s Dean Holland here, and we are on this journey to Internet Profits HQ right now and…

Your Sales Funnel Strategy Is A Serious Topic!

This is one that’s probably not going to come as a good news for anybody, well not for the majority, especially if they don’t act.

I’ve been in the internet marketing industry full-time since 2009, but I started back in 2004. And so I’ve seen a lot. I’ve been a part of many evolutions in sales funnel strategy over the last 12 or so years in this industry.

We’re at a point where major shifts are taking place, major things are happening. And for those that don’t adapt, for those that don’t move with it…

You Might As Well Just Give Up Now, Because It’s Only Going To Get Worse!

So let me tell you what I’m talking about, so there’s some substance to this claim.

For a long, long time in this industry, even before I was around, it was pretty straightforward in some respects, for people to sell products and make a profit.

I wasn’t able to do it myself because, quite frankly, I just hadn’t figured things out early on in my online marketing career.

But I now know certain people, and hear their stories, and they talk about the good old days when you could just go to Clickbank, choose an affiliate offer, get an affiliate link, set up a Google Ad, and literally drive traffic direct, straight to the Clickbank offer or affiliate offer…

Spending Pennies On Traffic, And Making Dollars Back

…in exchange for pennies that you spend making a dollar back. Having it as simple as that!

Google ad, direct linking to an affiliate offer, no list building, nothing, just straight to that offer.

Now today, over the years, traffic has increased in price, competition for advertising has increased driving the price for a click, up.

So that game is all but over for a lot of industries – certainly for my industry! That’s just not going to fly anymore.

And so I want to share with you…

The Three Components Of My Sales Funnel Strategy

…that allow me to drive traffic and still make a profit, and to share with you here and now, exactly what these marketing funnel stages are.

This will kind of emphasise why most people are doomed if they fail to adapt.

So, the first component of my sales funnel strategy is a front-end funnel.

The front-end funnel is how we acquire leads, it’s how we convert leads into customers, and it’s how we sell more to our customers at the point of purchase, to maximise revenue, to increase the value of a customer immediately.

Then the second component is a…

Series Of Back-End Sales Funnel Stages

So this is basically the sales and marketing process that we put our new customers through, that came through that front-end sales funnel stage.

This is where we would begin to sell primary offers, our premium products, services and solutions, and opportunities that we have available.

So for us, these products range from a thousand dollars up to ten/twenty thousand dollars.

Now it’s these sales, of these products and programs that generate us the profit – the most significant profits in the business.

We don’t aim to make a profit in the front-end marketing funnel. It’s nice, but we understand we’re not trying to do that. We know the profit comes in the back-end funnel. And…

This Is Where Most Marketers In This Industry Are Doomed!

Because most people are messing around with front-end funnels, promoting them, bombarding their list with different front-end funnels of different offers.

They’re churning and burning their lists. They launch a new front-end offer, and then they promote other people’s front-end offers, and the cycle just relentlessly continues.

A lot of people just don’t have their back-end funnels to their business!

And The Third Component Is Traffic

A lot of people are reliant on others for their traffic. Affiliates, and product launchers with affiliate marketers, and joint ventures.

Now don’t get me wrong here. Affiliate and joint venture traffic is some of the best, the highest quality traffic you can get. It’s endorsed traffic, right?

People are coming from other people’s lists… It’s their customers, it’s their leads, it’s their subscribers, it’s their fans, their followers… And they’re endorsing you! It’s the best traffic ultimately.

But if you’re reliant on that for your success, what happens the day that something shifts in the industry, or what happens when your affiliates aren’t able to support you one day, or what happens when your launch clashes with other people’s launch, and the traffic has to be divided up on other people by the JV’s and affiliates?…

You’re Screwed, Right?!

And so… What you ultimately need, and I want anyone that doesn’t have this to seriously sit up and pay attention…

If you either;

1. Do not have these three components as an affiliate promoting other people’s products and funnels,
2. Or you don’t have them for your own business…

Either one of those two – you are going to get screwed! You are going to get pushed out!

Because the people like myself with a deep sales funnel strategy, that have front-end funnels to acquire leads and customers and maximize the value of those customers at the point-of-sale…

…And then put them through a series of back-end sales funnel stages, with multiple high level premium programs and products to offer them…

You Are Not Going To Compete With The Likes Of Me, And Others Like Me

…when it comes down to starting to buy traffic. Because I’m going to outbid you.

I’m going to be able to out-buy you on that traffic 100% of the time, because you just won’t be able to compete profitably.

You cannot have a front-end funnel that competes with somebody that has a front-end funnel and a back-end sales funnel strategy, okay?

You just won’t be able to do it.

You will not generate enough profit to compete with me, because I’ll just pay a lot more than you for the traffic, because I’ll be able to afford to.

So this message wasn’t, “Oh, look at me!” and y’know, “Oh, I’m better than you!” No!

This was a serious message to you… Because I am passionate about having people succeed. And so, I don’t want to see anyone go through pain, as this shift really kicks in.

Because It’s Already Happening… It’s Already Happened!

And I strongly believe that those without the front-end funnel in their business that is able to convert cold traffic, with a back-end funnel that takes those customers, and sells premium high level programs to them.

Without that, and the ability to drive and be responsible for your own traffic. And of course if you want to have affiliate traffic on top, great!

But without those three components in your sales funnel strategy, things are going to get real tough over the years ahead for you.

So either as an affiliate, you need to make sure you have the ability to:

1. Earn on a full front-end marketing funnel,
2. And also on the back-end sales funnel stages,
3. And be able to drive your own traffic.

Whereas, as a product owner selling online, you need to start looking into building a sales funnel strategy like this into your business.

I hope this message comes as one of value to you. We’re here at Internet Profits HQ. Have a great day, and I shall of course see you again in “Are You Creating Content Marketing Assets In Your Business? Eg. Marketing Webinars?” – another episode of The Drive.

Discover why this is the most important sales funnel metric, that so many internet marketers tend to overlook, to their cost.

Good morning welcome to another episode of The Drive. We’re going to the office a little later today because we were up late last night running a coaching class till around about 1 am.

But the big news of the day is… And this is kind of a little too early to get too excited, but…

I Really Do Like To Go Off The Data

…that I see and feel my gut instinct my gut instinct is rarely wrong. In fact, gut instincts are rarely wrong for most people.

So we opened up… after weeks of optimisation and after months of building and creating… we opened up a brand new offer, with our brand new sales funnel behind it, to our Certified Partners two days ago – less than two days ago, 36 hours ago.

And we ran the numbers yesterday, just to see like what’s happening. Now don’t get me wrong, we haven’t had a serious amount of leads into the funnel. Only, I think, five or six hundred leads entered the funnel in the in the first 24 hours or so.

But What I’m Excited By, Is The Numbers That We’re Seeing

The most important sales funnel metric ultimately, for me at least… There’s a lot of people that get hung up on, “What’s the conversion rate?”

The conversion rate to me is just a vanity sales funnel metric. Does conversion rate really matter?

What really matters is… What is a buyer worth? Okay? So, how much is a customer spending?

We Have A Sales Funnel Metric We Call ‘ACV’

…which is ‘average cart value’. So, what average cart value means is, how much has a customer spent by the time they’ve completed your front-end sales funnel.

Basically, to put it in simple terms, after they’ve ordered that front-end offer, that first thing, and then seen the upsells that you presented, and they’ve basically finished that initial sales cycle, how much did that customers spend? Or how much are your customers spending on average, after going through that?

And here’s the exciting news already.

In the first 24 hours, having done five or six hundred leads through the sales funnel so far, the average cart value sales metric for the initial front-end sales funnel is… I think it was like thirty to thirty three dollars.

This Sales Funnel Metric Is Pretty Exciting!

Because whenever you start seeing numbers like that, then I know we have got a seven figure sales funnel on our hands here.

We have a seven figure a year sales funnel, that’s going to allow us to acquire customers and profitably convert those customers on the back end and deliver massive value to them. Whilst at the same time generating a lot of revenue and a lot of profit for the business.

If you’ve been following the drive for any amount of time, you would have heard me speak about The Perfect Offer sales funnel for many weeks. And now it’s finally out there, into the world. And it’s now working because we’ve optimised it – we’ve got it converting.

And Now It’s Just… SCALE!

Let’s get as much traffic, get as many leads as we can, through as many channels as we can: Our Certified Partners, Facebook Ads, solo ads, YouTube ads.

We’re really now just gonna go BOOM! and blanket out as much as we can – put as much money into advertising.

Because what we now know is, if this sales funnel metric (the current average cart value) stays about the same, we can spend like thirty two dollars, give or take, to actually give away a free copy of The Perfect Offer.

It’s a free-plus-shipping offer. So it’s a physical product that we mail out. And for every person we give one of those out to – so far, early stages tell us, that person is spending on average about thirty to thirty three dollars.

So now we can spend thirty to thirty three dollars in advertising, to give one of those away to break even…

And Be Acquiring Buyers For Free!

This is where things now get exciting. Because we’ve created a sales funnel that can allow us to get buyers/customers into the business for free. And that’s the ultimate goal of that sales funnel.

Because then, after that, we’ve got a whole host of premium products, and other additional opportunities to offer those people.

So we’ve got products from two and a half thousand dollars, five thousand dollars, ten thousand dollars. We’ve got boot camps at a thousand dollars. We’re going to be doing live events over the next twelve months.

So if we can get all these buyers now for free, and then offer them additional stuff that they want and need, that’s how our business (and theirs) is now going to really go forward.

So with that said, it’s been awesome sharing this all with you. Obviously I’ll continue to do so.

Have a great day! Thanks for joining us here on this journey. With that said, I’ll talk to you again very soon in “Be Positive In All You Do – And This Is What Will Happen”. Thanks for joining me here on The Drive.

It’s been a ‘random’ week in the office this week at Internet Profits. We’ve had so many drawbacks with stupid little things. Like software that we purchased not doing what it should. And so we get something else… and that’s not doing what it says. And, oh my gosh! Stupid delays!

But one of the things we just said yesterday is, y’know what… Scrap all this stuff, it’s getting far too complicated.

And we were trying to figure out – and here’s the big thing which is what I’ll talk about today – is understanding if you’ve got your marketing message correct.

This is one of the things I’ve realised – and I may have mentioned this briefly on on a previous Drive episode – but…

Have You Got Your Marketing Message Right?

Because one of the things we realised with our offer is, I just don’t think we’ve got it right now.

Now I haven’t had enough traffic to it yet to make a hundred percent judgement on that, but I’ve just got an inclination.

I believe that in life and business that gut instinct counts for a lot. And I’ve always found that in life, whenever I’ve gone against what I felt in my gut – sometimes it takes a long time to realise – but…

I Always Realise That My Gut Was Right Eventually

So nowadays, I tend to trust my gut much sooner. If I feel something in my gut that… my instinct is telling me this isn’t right… or this isn’t working… or I’ve got this wrong, then I’ll tend to start looking to move away and do it differently. Or I’ll make a change or shift it, whatever the instance may be.

And so you’ve got to think about that messaging and who you’re actually speaking to, and…

What The End Goal Is

…like, what is the goal? And here’s a big way to help with that.

A lot of people, when they start something online…

They’ll Begin From The Front Point

What I mean by that is, for example, let’s take us for example. Right now we have many products that range in price, from entry level products through to products that go into the multi-five figures – tens of thousands of dollars.

Now obviously, the best help we can give somebody is when they invest in the higher level stuff, like at five thousand, ten thousand dollar plus programs. That’s where we can deliver the maximum value and help to somebody.

So that’s ultimately what we need to work people towards. Because not only is that where we can give the maximum help, it’s also…

Where We Generate The Most Significant Profits

…for the business, right? Knowing that, what would make sense?

Would it make sense that I just throw up a squeeze page, start building an email list, and hopefully in amongst that list are people that would be interested in that $10,000 program?

Or, do you think the best thing to do is actually figure out who is…

The Ideal Customer To Buy That $10,000 Program?

Figure that out first, and then work my way back towards the front, where I can then say, “What do I offer on a squeeze page to attract that ideal person right from the beginning?”

Well obviously it makes sense to figure out who my ideal customer or client is first, and then work my way back towards the front. So if the $10,000 thing is the end goal – is the back end of the business – and the front end of the business is where I give away a free product and attract a prospect, then obviously it makes sense to figure out who is the ideal person for the back end stuff first, and go back to the front to…

Attract That Ideal Person Right From The Beginning

And I got this wrong for many years in business. I would always start with the front, start building the list and then start promoting stuff to that list.

Often I would find that actually not many people on that list are ideal for what I want to sell, because I didn’t use the correct “bait”, if you want to say that, to attract my ideal person in the first place. Therefore I ended up with a bunch of the wrong people.

So there’s my big marketing message tip of the day, on this glorious Friday here in the UK, is understand who you want to sell to, who you want to attract, and ensure you…

Have Your Marketing Message Correct From The Very First Point Of Contact

…in your business – and make sure you’re attracting that right person from the start.

Because otherwise all that happens is – you’re trying to help a bunch of people that don’t necessarily need or want that help and you’re wasting your time, you’re wasting your resources, you’re wasting your energy, when really that could be better spent helping the right type of people.

And you know when it comes down to list building, a lot of people seem to have this thing that, like, ‘the bigger your list, the better’. Well the only way that’s ever possibly true, is if you’ve got…

The Biggest List Of The Most Perfect, Ideal Customers

…in your business. There’s no point having a hundred thousand subscriber email list, when only five thousand of them actually want what you’re talking about. You might as well have an email list of five thousand, and them all be interested in what you’re talking about.

Hope that’s a good little tip for you here on this Friday. We are of course here at Windsor House, the headquarters of Internet Profits. So have a great day and I shall see you back with How To Plan And Get More Done In Your Business after the weekend. Have a good one!

I was up late doing a webinar last night, selling one of our products; The Ignite Digital Business System.

That’s probably a good thing to speak about actually… How we use webinars in the business to get leads and generate sales.

We’ve been trying something out that’s a bit different. Typically when people do webinars, they will deliver 60 to 90 minutes of content, followed by an offer for 20 or 30 minutes.

Now usually speaking, that offer is normally higher priced. So it’s normally anywhere from $500 to about $2,000.

But one of the things that we’ve been testing out and trying – and it’s still quite early days but…

It Seems To Be Working Pretty Well, VERY Well In Fact

Because we’ve got an entire sales funnel, or an entire collection of products that range from entry $10 products to $100 products and thousand dollar products, five thousand, ten thousand dollar products…

One of my observations over the years has always been that, people that buy from webinars from us in our higher level programs tend to pay more attention to the training and take more action.

And so one of my thoughts was, a few months ago: What would be the difference over time actually…

Selling One Of Our More Entry-Level Products On A Webinar

…and then ascending them through our sales funnel process, through our marketing and follow-up systems?

So what we’ve actually been testing out is actually selling a $97 product on a webinar, and then from there onward, once they’ve purchased that, then obviously we have our follow up systems in place to ascend them to our premium products, y’know $2,000 and beyond.

And so that’s what we’ve been trying out. And it’s actually been working pretty effectively. Because, whereas when we would sell a two thousand dollar product, we would get usually anywhere between a 3% to 6% webinar conversion rate. So nothing huge there, okay?

However with our webinar selling this $97 product…

We’ve Been Converting Anywhere From 16% To 25%

…of people on the webinar, depending on the webinar. So it’s been allowing us to convert quite a significant percentage of our prospects into customers.

And then from there onward – and this is what I’ve really got to get to work out with our stats and figures. But just my gut instinct of seeing the sales coming in at $97, we’re then getting quite…

A High Percentage Of Those People Apply For One Of Our Higher Level Programs

…like a Partner Certification or coaching programs, things like that.

So I think this could be quite a big winner for us. We just need to really scale it up.

One of the things that we really need to do is get a lot more people on those webinars, because we run one on a Monday and a Thursday and we do them both live at the moment.

I’m a big believer that before you automate a webinar, it should be really…

Battle-Tested Doing It Live, To Really Get The Messaging Right

So yeah, that’s a bit of an insight in a bit of a tip into one of the things that’s working really well with webinars for us:

Actually selling lower priced products on webinars – but the only way it works is if you’ve got your ascension model to follow up with those people and actually sell more stuff to them.

That’s the only way it becomes, I think, more profitable than just selling the high-ticket. I suppose it depends on your business model, but that’s something that works well for us.

So I’m at the office now. Time to get on. I’ve got sales copy to write, videos to record, presentations to create and all that good stuff.

So have a good day. I shall speak to you in “Are You Guilty Of Being Too Generic With Your Marketing?” soon.

Today is pretty awesome actually. I’m just hoping the weather holds out, because we’ve actually allocated the next four to five hours for filming. (I’ve actually got a shirt and suit jacket behind me.)

We’re doing some filming for a couple of pre-launch videos for another project that we’re doing.

One of the reasons for expanding the team and the whole company resources over the last few months, has been to allow us to produce, release and make available, more products, more opportunities, more programs to help people at a much faster frequency.

So we can get stuff out quicker and faster into the marketplace. Because what we know and…

What We Do, Can Absolutely Change People’s Lives

…and businesses. And so it’s our ‘duty’ to get these things out there as quick as possible.

You’ll know if you’ve been following The Drive, that we’re doing internal testing and optimisation this week and continuing next week, for a current offer, brand new offer that nobody’s seen yet called “The Perfect Offer“. Which is a training that goes out on on a 4Gb USB stick – it goes out in the mail.

In fact one of things I’m doing today, once we’ve done filming this morning, this afternoon what I’ll be doing is…

Setting Up Some Facebook Ads

So if you saw The Drive earlier on this week, you’ll have heard me talking about how I was trying to decide which path to go with our traffic strategy. Meaning, would I do email buy traffic / solo ad traffic first, or Facebook Ads first, or both, or what would I do?

And I was leaning initially towards solo ads. But I’m actually going to get on and do both. The reason being is, I’m just not a hundred percent convinced that solo ad traffic is the best for this offer because of how it’s currently set up. But because of that, one of the things I did the other day, and one of the things we started looking at, was…

A Survey Squeeze Page

So we can drive different types of traffic, I believe, more successfully to a survey page. Then segment them based on the responses they give. So solo ad traffic took a bit of a backseat just for a couple of days while we get that set up. And as I say, this afternoon I’m going to do some Facebook Ads – set up some ads, so we can start those running.

Now one of the pretty cool things as well, is for our Certified Partners here Internet Profits…

[ As a Certified Partner, you get to use my entire product line, sales funnels, marketing system, sales team, customer support staff – basically you get to use my entire multi-million dollar business operation and resources to build your business. That’s a brief overview of what the Certified Partner Program is all about… ]

One of the cool things that I’ll be doing today for our Certified Partners; while setting up my Facebook Ad, I’m basically just going to hit record and live-stream the entire process from start to finish. So I’m not editing, it’s not producing a training, or a product for the public.

But one of the cool things for our Certified Partners, is really getting to see what we do and how we do it, to drive traffic, so that they can…

Follow In Our Footsteps

Because they’ve got all the same sales funnels and processes that I have.

When I’m setting this up, I’m going to share with our Partners what it is I’m setting up, what our ads look like, and all that good stuff. So they can basically copy them, edit them, follow the process of how I’m doing it, why I’m doing certain things, and basically following my footsteps to get leads and sales, and grow their businesses at the same time. So it’s pretty exciting.

Today, we have a packed, packed, packed day coming up! So that’s why today is pretty exciting, today is pretty big. Because filming all morning, providing the weather holds out. It’s looking pretty gloomy and dull. The sun’s not shining, but we’ll do our best.

So we’ve got lots of filming to do this morning. Then later, I’ve got…

Filming Facebook Ads Setup

…to do so, that we can get some ads running, start driving traffic to the funnel, start analysing and optimising. So hopefully on Monday, all being well, Monday/Tuesday I should be able to start telling you and sharing with you, here on The Drive, what’s happening.

So I’ll share, y’know, what conversion rates are we seeing? Have we made our first sales? Do the upsells sell? Do those offers convert? Or do they not? What changes do we have to make?

And so I’ll continue sharing what it is we’re up to, on a day to day basis, and how things are going. Hopefully this is of value to you – to hear what is going on within the business, and what is happening. And hopefully, it gives a bit of insight into what it is we do here at Internet Profits, and how it is that we grow our companies and help our clients to grow theirs as well.

So with that said, I’m here. No time to waste. Half day of filming ahead to start with. So have a great day. And I’ll of course see you back with How Did I Start An Online Business And Lose $60,000? – another episode of The Drive. Thanks for watching, take care.

Good morning. Welcome to another episode of The Drive. I’ve got Craig in the car with me here, and we were just talking away and all of a sudden and I realised I didn’t start The Drive video. So it’s probably going to be a shorter video, because I’m more than halfway to the office.

If you saw yesterday’s Drive, you’ll know I was bringing you up to date letting you know what was happening with the new sales funnel that I’ve been talking about for the last few weeks. And, well, good news! We have it fixed.

We Have The Sales Funnel Ready To Test

So today I am literally heading there today to start some ad campaigns… to start the traffic. And we’ve obviously got all of our analytics stuff in place. We’ve got some split tests in place. We’ve got some heatmaps software in place. That basically means, with all of the software stuff that we put in place for this optimisation phase.

We’re going to test two versions of the front end offer sales page. We’re also going to see what people are doing when they’re on that page. So we have this software…

It’s called HotJar just in case you’re interested (or actually no, we’ve changed from HotJar… or did we?) Well it’s very similar to HotJar anyway.

It Basically Does Two Things:

1) It shows you this thing called a heatmap, which basically means; where is people’s attention when they’re on your page? It’ll show you different colours where the focus of people’s attention is. Is it at the top with the sales video? Are people reading the copy? What is happening when they’re on the page?

2) And also it will record their session. So it’ll actually show you what people are really doing, where they’re engaging, what are they doing, where are they clicking. All that good stuff. So, in addition to that, obviously got all of the Google Analytics set up. And so, really today, we begin.

What I’ll probably do today is actually place some orders for email traffic, solo ad type traffic, email buys. And…

I’m Tempted Today As Well, To Start Some Facebook Ads

But I’m in two minds about that. Whether I just do the solo ad traffic first and then go on to Facebook traffic where I can target even better. Or not – so I’m in two minds, whether to just do the email buy.

I’ll tell you the reason why I say that, just in case you’re wondering why would I say that? Because ultimately, with Facebook Ads we can target our ideal customer much better, much more effectively. So you might be wondering, in that case, why would I say that I’m considering just doing solo ad traffic, email buys first?

Well email buys typically – it’s going to be a much lower quality of traffic. We can’t specifically target our ideal buyer. And to be honest, a lot of the type of email traffic that we could purchase, is going to be more interested in home business opportunity / make money online opportunity…

…Y’know, “Biz Opps”

Whereas this offer really isn’t perfectly suited to that type of customer. It is, if that type of customer buys this to grow their home business or their business opportunity. Then without a doubt, it’s going to change the game for them.

So it is a great thing for them. But the way in which we’re positioning this offer, the way in which we’re selling it, or offering it, isn’t going to cry out and speak directly to that person, if that makes sense? And so really, it’s not going to be as easy to sell I would imagine, my gut instinct tells me. It won’t be as easy to sell to email buy traffic, solo ad traffic, compared to other traffic like Facebook Ads where we can target better.

But that’s actually one of the reasons why I’m contemplating only doing that. Because actually, one of my approaches when it comes to optimising a sales funnel is that, if…

I Can Get It Working With The Worst Quality Of Traffic

…then it’s really going to crush it when we get more targeted traffic, better quality traffic. Does that make sense?

When I say, “get it working” I’m talking about having a break-even funnel, where I can spend a thousand dollars on traffic and make a thousand dollars back, once people have gone through that front end funnel – which is – the front end offer and the upsell sequence, landing on the thank you page.

If I can get a break-even funnel with the worst type of traffic, then I’m going to crush it with better traffic. And that’s why sometimes I take that route. Because if I can do that, then I know things are going to really work, and…

This Is A 7 Figure Sales Funnel

I guess tomorrow I can let you know what I decided. But as a minimum, we’ll be ordering some solo ad traffic today. There is also a potential that I’ll be starting Facebook Ads today as well. So that’s what’s going on.

We have fixed the technical issues. They didn’t take as long as some issues can do, to fix and get working. We are at the office now. I have the funnel or the minimum viable version of the funnel ready. It’s not complete – we don’t have all the back end of it in place yet. But we’ve got the minimum viable version of the funnel in place, so I can start testing.

So we’re here. It’s time to jump in and get the traffic flowing, and I’ll let you know in Filming Facebook Ads Setup Live And Testing To Scale Up tomorrow, what I do and what decisions I made. So all right, take care. Speak to you soon.